Dashboard

E-courses

Dive into the macro trends shaping product and market development. Uncover the factors reshaping travel plans, explore AI’s revolutionary impact, and revisit past trends gaining momentum. This course fuels creativity, giving your business or destination the competitive edge needed to thrive in a changing world. Don’t just follow trends—leverage them! (45 min)
Retail value: Free

Global interest in wellness has been rising rapidly, presenting a world of opportunities for tourism businesses to attract new markets of visitors who are seeking well-being as part of their travel experience. This course explores current trends in the wellness sector and provides tourism businesses with the insights and tools to tap into the growing market for wellness travel.
Retail value: $79.

Looking for inspiration? Looking to for ways to compete in a highly competitive tourism marketplace? To help inspire creative thinking and get ideas flowing we’ve compiled 20 examples of companies around the globe that have taken the leap of faith, focused their investment and dared to be different.
Retail value: $49.

Ready to make a positive change and transform your tourism business and the World! This course introduces the 17 United Nations Sustainable Development Goals (SDGs). It’s your compass for your journey towards a sustainable future and an opportunity to be a part of something greater, a movement that is turning the wheels of transformation. Learn to set meaningful goals, communicate transparently, and contribute to a greener, fairer planet. Gain insights and UN guidance from pioneering companies leading the way in SDG implementation. Join us for a sustainable future!
Retail value: $59.

Sustainable tourism is more than a trend, it is becoming an industry standard. As more travellers make their choices based on a company’s sustainable business practices, NOW is the the time to take action. This course explains why adopting sustainable business practices is the way forward through showcasing inspirational ideas from around the world, and tactical, practical ideas that will inspire action.
Retail value: $49

Sustainable tourism, responsible tourism, regenerative tourism – is there really a difference? Yes, but there is a common foundation – doing tourism in ways that mitigates the negative impacts of travel or aims to renew the planet, people and communities, while respecting that businesses need to be profitable. This course will help build awareness on the invisible burden of tourism, the importance of sustainable, regenerative tourism and inspire action. Today, businesses have an opportunity to gain a competitive edge by responding to the growing demand of travellers who want to travel more sustainably. Includes an information sheet to help get you going.
Retail value: $49

More than ever, visitors are seeking memorable experiences when they travel. Discover the 11 steps in the Experience Design Pyramid©, including COVID-19 considerations, to guide you through designing memorable visitor experiences. Learn from the development journey of three Canadian businesses, a rural wellness retreat centre, a performing arts and education company, and an Indigenous tourism operator. Includes a downloadable worksheet and glossary to guide you through crafting memorable experiences for your guests.
Retail value: $129

Identifying Your Ideal Guest Tiles EN framed

Don’t rely on gut instinct when making decisions about product, market, and experience development—this can lead to missed opportunities. In today's competitive tourism industry, understanding your ideal guests is essential for success. This course helps you define your ideal guests, how to leverage visitor research, and introduces you to Destination Canada’s new traveller segmentation program to help you attract and engage your ideal guests.
Retail value: $79

Turning your new visitor experiences into profitable ventures starts with understanding every cost before setting the right sales price. Join thousands of successful tourism businesses that have leveraged our proven decision-making template. This six-part course dives into start-up costs, fixed and variable expenses, overheads, transaction fees, special considerations, and revenue projections. Plus, you'll gain access to a downloadable Excel costing tool to streamline your process and help secure a strong return on investment.
Retail value: $129

Introduction to Packaging Travel EN stroke

Packaged travel offers many benefits to visitors, businesses, and the destination. This introductory course will prepare you to succeed in creating your own travel package. Presented in three modules, you will learn the basics of packaging travel, types and benefits, then be taken through a 9-step process to create, cost, and price your own travel package. Three downloadable resources are included: a glossary of terms, a worksheet to guide you through a 9-step process to create a travel package, plus an MS Excel costing template.
Retail value $99

TourismConnects TovutiTiles Policies EN stroke

Policies Matter. Every tourism business needs to proactively think about their policies because they reflect what you stand for, communicate compliance with regulations, support effective operations and inform customers, staff, and stakeholders. It’s not difficult to write policies, it just takes a commitment to a 7-step process. This course will explore four critical types of policies for any tourism business: (1) Refunds and Cancellation (2) Sustainability (3) Diversity Equity and Inclusion and (4) Accessibility. Included is an information sheet to help get you started.
Retail value: $49

TourismConnects TovutiTiles PilotingVisitorExperiences EN Stroke

You test drive a new car before buying, it’s just as important to test your new visitor experience before selling it! The benefits are enormous. Discover the 10-steps to planning an effective test-run, who should be invited, and how to stage a debrief to inform refinements before launching in-market. Insights from an agri-tourism business and a performing arts company highlight the value of this critical step. Included is a downloadable worksheet to plan your test-run.
Retail value: $49